Not the first time I've seen this sort of "invention".
Years ago, there was an "As Seen On TV" lure that could also be "controlled" directionally.
Anyway, I queried "WHOIS". The site was created 12 June 2003, last updated 7 Oct 2006, expires 12 June 2007. No need to list the naame, etc of the individual here.
As I previously mentioned, I've seen this type of product before, in a lure. Do they work? Only you can decide for yourself.
Personally, I'm somewhat skeptical.
My philosophy and general belief is that there is nothing "new" for fishing, just improvements to old fashioned ways. (Excluding electronics such as GPS, sonar, et al)
If this does work, why have we not heard about it before, or seen and used old fashioned versions before a new and improved model was copyrighted or patented?
"BIG FISH" will be contacting them, to see whether they would like to help sponsor the next BIG FISH gathering, and have the opportunity to put their product to the test by anglers.
If they do have confidence in their bullet bobber, they should be anxious to provide promotional product for the forum members to use and test at our next gathering.
My personal thoughts are that this will "work" under ideal conditions, to a certain extent. Whether it will work under our local, average saltwater conditions is something I would want to see, and test for myself.